The Hero Project is an event Savage 4x4 Inc. started in 2016. The family and friends of Jeff Kelly came to the shop with around $400 inquiring about a lift for his jeep. Army Veteran E-6 SSGT Jeff Kelly was injured overseas when hit with an IED, resulting in the loss of his leg and leading to many other medical issues. His therapy when he returned home was trail riding, however it's not something he could do with a stock Jeep. Linda and Jim, owners of Savage 4x4, decided instead of saying there was nothing they could do with the money raised, that they would take his jeep and SAVAGE it. Many fundraisers and donations later, the reveal was made:
This was only the first build which led to several more builds for our Hero Project in 2017. We had such an overabundance of nominations that we couldn't just choose one hero and we chose THREE. We've came out of pocket thousands of dollars for each build so we're always looking for donations and sponsors to help give back to these heroes who sacrificed so much for us.
The heartwarming reveal can be seen below:
**Disclaimer** Please have a box of tissues near before viewing the video.